OUR STORY
Born from the land.
Built for the game.
NXT SHOT was founded in 2026 by Will Towney — Founder & CEO — on the belief that the golf course is one of the last great places where men slow down, walk together, and have the conversations that actually matter. Will has faced his own battles with mental health, and knows firsthand that being in an environment where you don't feel alone is sometimes the best medicine.
We all have family members who suffer in silence. We've lost people close to us to this disease. Or we simply want to show up for someone who needs it. NXT SHOT exists for all of those reasons — because it all starts with showing up for one another.
The brand was built to unite every Australian man through the game — because mental health doesn't discriminate. Select pieces in our collection feature subtle Indigenous Australian design elements, a thoughtful nod to Country, connection, and the stories that have always lived on this land. But the movement belongs to all of us. This isn't just apparel. It's a commitment — built on brotherhood, shared strength, and the belief that no matter what life throws at you, there is always a next shot.
Founded in Australia, 2026 · Will Towney, Founder & CEO
