THE NXT SHOT MANIFESTO
True legacy is never inherited.
It is earned.
NXT SHOT was founded on a simple belief: that excellence is defined not only by performance, but by character. Every achievement begins with the courage to take the next shot — the decision to move forward when others hesitate.
We honour the traditions of the game while embracing the future with confidence. We believe golf is more than a sport; it is a place where ambition is tested, relationships are forged, and opportunities are created.
Every garment, every event, every partnership, and every initiative bearing the NXT SHOT name exists for a reason. To pursue uncompromising quality. To inspire confidence. To unite communities. To create pathways where none existed before.
We measure success not by what we own, but by the impact we leave behind.
For those who demand excellence of themselves. For those who lead with integrity. For those who understand that every challenge presents another opportunity to rise.
NXT SHOT is more than a brand.
It is a standard.
A commitment.
A legacy in the making.
Because every generation is remembered by the shot it chooses to take.
TAKE THE NXT SHOT.
FOUNDING PARTNERS & OWNERS
Founded with Purpose,
Owned by the Movement
NXT SHOT isn't backed by boardrooms. It was built on a golf course by a founder with a mission who believes culture and class belong on every fairway.
Will Towney
"The Founder"
Founder & CEO
Will Towney is the founder and driving force behind NXT SHOT — pioneering one of Australia's first Indigenous luxury golf lifestyle brands with a mission that goes far beyond fashion. Born from a deep belief that sport, culture, and community can be a vehicle for healing, Will created NXT SHOT to spark meaningful conversations about men's mental health on the fairway.
Will's vision was simple but powerful: build a brand that proud Indigenous men and their allies would wear with purpose — something that carries culture, dignity, and class onto every golf course in Australia. From the very first sketch to the first tee, every decision has been driven by that mission.
As CEO, Will leads a team and a movement dedicated to closing the gap — not just in sport, but in wellbeing, belonging, and self-worth. NXT SHOT is his life's work, and he's just getting started.
"I built NXT SHOT because I believe the golf course can change lives — one conversation at a time." — Will Towney
Founder
& CEO
Mission
Driven Brand
NXT SHOT
Built From Scratch